{"id":1658,"date":"2021-10-28T12:00:37","date_gmt":"2021-10-28T10:00:37","guid":{"rendered":"https:\/\/preview-atsite.allround-team.com\/2021\/10\/28\/neue-ansaetze-fuer-die-durchfuehrung-von-nutzungsstudien\/"},"modified":"2026-03-24T13:32:07","modified_gmt":"2026-03-24T12:32:07","slug":"new-approaches-to-conducting-user-studies","status":"publish","type":"post","link":"https:\/\/preview-atsite.allround-team.com\/en\/2021\/10\/28\/new-approaches-to-conducting-user-studies\/","title":{"rendered":"New Approaches to Conducting User Studies"},"content":{"rendered":"

Extraordinary times call for extraordinary approaches<\/h2>\n

How can user studies be conducted meaningfully and effectively without physical presence \u2013 especially during periods of contact restrictions? This was the question the Allround Team set out to answer. And the result was a forward\u2011looking solution.<\/p>\n

While home office and online meetings became the new normal, the rules in retail and public spaces were clear: keep your distance, minimize contact. Yet it is precisely in such phases that understanding user needs becomes even more crucial. Even when product development slows down, one question remains central: How do people respond to new designs, functions, or interfaces?<\/strong> And how can we capture these reactions in a valid way?<\/p>\n

Remote studies as the solution<\/h3>\n

The Allround Team adopted contactless study formats early on. Instead of inviting test participants into our facilities, we developed a system that enables participation from home \u2013 independently, flexibly, and safely.<\/strong> To do so, we relied on a technology our development team already had extensive experience with: Virtual Reality (VR).<\/strong><\/p>\n

\"\"<\/p>\n

VR as an immersive testing environment<\/h3>\n

The idea came quickly: we send VR headsets to test participants and let them immerse themselves in a simulation that presents the videos and concepts to be evaluated. The advantages are obvious:<\/p>\n

    \n
  • Realistic representation<\/strong> enables authentic reactions<\/li>\n
  • Standardized procedures<\/strong> ensure comparable results<\/li>\n
  • Contactless execution<\/strong> minimizes infection risks and increases flexibility<\/li>\n<\/ul>\n

    Challenges & solutions<\/h3>\n

    The first prototype revealed two key challenges:<\/p>\n

      \n
    • Different levels of experience with VR<\/strong> \u2013 not all participants are familiar with the technology.<\/li>\n
    • No on\u2011site study moderation<\/strong> \u2013 responses need to be captured and documented automatically.<\/li>\n<\/ul>\n

      Our solution: a user\u2011friendly system that is intuitive to operate and equipped with an integrated recording function. This allows responses to be captured directly and transcribed later \u2013 without any physical supervision.<\/p>\n

      \"\"<\/h3>\n

      More than a technical solution<\/h3>\n

      With expertise, empathy, and methodological rigor, we developed a system that not only works technically but is also thoughtfully designed from a social and psychological perspective<\/strong>. Test participants can take their time in a familiar environment, focus on the content, and share their impressions \u2013 without pressure and without haste.<\/p>\n

      For many, using a VR headset is a new experience, yet interest in innovative technologies is high. Our studies show that with the right guidance and a clear process, even complex testing scenarios can be conducted successfully in a remote setting.<\/p>\n

      Conclusion<\/h3>\n

      Remote studies using VR are not just a response to pandemic\u2011related restrictions \u2013 they represent a step toward future\u2011ready research<\/strong> that is flexible, inclusive, and technologically advanced. And they demonstrate that even in extraordinary times, extraordinary insights are possible \u2013 when we are willing to explore new paths.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Extraordinary times call for extraordinary approaches. How user studies can be conducted contactlessly or without physical presence during periods of restricted contact.<\/p>\n","protected":false},"author":1,"featured_media":1659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-1658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/posts\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/comments?post=1658"}],"version-history":[{"count":2,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/posts\/1658\/revisions"}],"predecessor-version":[{"id":1661,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/posts\/1658\/revisions\/1661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/media\/1659"}],"wp:attachment":[{"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/media?parent=1658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/categories?post=1658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preview-atsite.allround-team.com\/en\/wp-json\/wp\/v2\/tags?post=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}