User Experience

Focus on the user

For products that make a real difference

We rely on real user insights to solve problems at the intersection of human experience and technology.

We are a creative design and research agency that relies on real user insights to develop innovative solutions at the intersection of human experience and technology. With an interdisciplinary approach, we combine design thinking, user-centered research, and technological expertise to make complex challenges tangible – for products, services, and experiences that truly make a difference.

Services

From project ideation to product improvement, we offer close collaboration. Our team specializes in developing tailored solutions to your problems, with a strong focus on open communication and interdisciplinary workflows.

Discover and Understand

We go down to the smallest detail to develop products that exceed expectations and truly resonate with your customers. Based on real user feedback and observations, we discover and foster understanding, gaining actionable insights that drive product innovation.

Turning data into insights

Inspiring product development with informed decisions

  • Journey mapping
  • Business Canvas
  • Storyboards
  • Entwickung einer Roadmap

Questioning previous assumptions

Building connections with your users and their usage context n

  • Participant screening
  • Recruitment
  • Contextual interviews
  • Diary studies

Finding the perfect position

Understanding your position in the competitive landscape

  • Benchmark
  • Expert interviews
  • Market and trend research
  • Workshop on problem definition

Create and explore

Our collaborative approach empowers you to bring your ideas to life with confidence. Right from the start of the process, we use prototyping and rapid testing methods to gather feedback and refine your solutions.

Teamwork to foster innovation

Use workshops to align on challenges and find solutions

  • Design Sprints
  • Innovation Workshops
  • Design Thinking

Bringing ideas to life

Create concepts that align with your vision, your requirements, and the needs of your users

  • Product Design
  • UX Design
  • Visual & UI Design
  • Design Systems
  • Application Development

Create and explore

Translating Concept Ideas into Interactive Products

  • Interaction Design
  • Product Prototype
  • Prototype Testing
  • Demos & Pilot Projects for Executives
  • Walk-throughs

Evaluate and improve

Experience the impact of customer-centric innovation: We leverage feedback from real users and data-driven insights to identify opportunities and optimize product performance, exceeding customer expectations.

Testing – early and often

Challenge assumptions through product validation with customers and users

  • Participant Screening
  • User Testing
  • Usability Tests
  • Concept Validations
  • Longitudinal Studies
  • Surveys

Implement improvements

Implement research findings in product iterations

  • Strategic Roadmap
  • Recommendations for Improvement
  • Concept Iteration

We are your creative team of design, prototyping, and research experts

We are convinced that addressing human needs is the key to developing valuable products. Our approach focuses on gathering insights directly from real users and ensuring that every solution we create is deeply rooted in real human experiences. We strive to test with authentic users, no matter how specific the research or use case may be.

One example of our efforts is an extensive participant database with over 2,200 active users that we have built for specific use cases in the automotive sector. With this database, we enable our long-standing clients to evaluate their products with real users and thus make informed decisions in product development.

100+ User studies
4.500+ Hours of user testing
240.000+ Test kilometers driven
2.500+ Participants

Our references – discreet, yet impactful

We collaborate with leading companies on innovative and forward-looking projects. However, many of these collaborations are subject to strict confidentiality agreements – for reasons of exclusivity, competitive protection, and strategic secrecy. Therefore, we cannot publicly present specific projects. Instead, we showcase outlined examples that illustrate our approach, our thinking, and our UX expertise – without revealing sensitive content.

Ford Explorer

Ford

We are proud of our long-standing relationship with Ford, most recently reflected in our collaboration on the all-electric Ford Explorer in 2024. We are thrilled to be part of the select group of people shaping the future of Ford HMI through research, design, and shared discoveries.

EAO Schalter

EAO

We were asked to rethink the interaction paradigm for a future EAO HMI controller. Through research, design sprints, and collaborative discovery, we jointly developed the concept for their next generation of HMI switches and look forward to the upcoming product launch.

KARLI Projekt

KARLI

We are a proud member of the KARLI consortium, which is developing key technologies for the introduction of multi-level automated vehicles. We feel privileged to be working on customer-relevant AI features and interfaces that help passengers reduce the occurrence of motion sickness.

Insights from our User Experience Unit

How does great user experience come to life? Our experts share knowledge, trends, and methods for creating better digital experiences. You’ll find even more topics and perspectives on our blog.

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