Allround Team carries Cologne’s message into the city

In solidarity. Visible. Unmistakable.

For the City of Cologne and many dedicated partners, we had the opportunity to bring a powerful message into the city: combating queer hostility requires both conviction and action. At the heart of the campaign stood one central question: How can we empower people not to tolerate queerphobic attacks, but to report them? And how can we reach the wider public in a way that encourages solidarity, shared responsibility, and genuine support for those affected?

With the campaign “Anzeigen statt Aushalten”, we drew attention to the rising number of queerphobic incidents and called on the community to speak up. Visible. Loud. Clear. The message was unmistakable: anyone who experiences hate should know that there are ways to take action – and that the city stands firmly behind them.

Campaign Strategy Meets Conviction

Our Marketing Business Unit was involved from the very beginning – conceptually, visually, and communicatively. Together with our partners, we developed a campaign that not only informs but also resonates emotionally and motivates people to take action. Posters in public spaces, accompanying online measures, and targeted press outreach ensured maximum visibility – across the city and beyond.

Language That Empowers. Design That Makes an Impact.

A particular focus was placed on tone: clear, empowering, inclusive. The visual design was intentionally bold to capture attention without polarizing. Instead of fueling fear, we wanted to inspire courage. Instead of assigning blame, we aimed to foster shared responsibility. Because civil courage begins with awareness – and with the belief that every voice matters.

A Strong Network for a Strong Message

We are proud to have contributed creatively and communicatively to this important initiative. For greater awareness. For greater protection. For greater solidarity. And for a city where diversity is not merely tolerated, but celebrated.

Background

To mark the International Day for Tolerance, the City of Cologne – together with the Cologne Public Prosecutor’s Office, Cologne Police, Aidshilfe Köln e.V., rubicon e.V., Cologne Pride e.V., and other organizations within the city’s LGBTI communities – launched a powerful poster and web campaign in 2023. The goal was to increase the willingness to report homo‑ and transphobic violence, strengthen those affected, and send a clear message against queer hostility – in public spaces, in people’s minds, and in their hearts.