Queer Campaign for the City of Cologne

Anzeigen statt Aushalten

A campaign with conviction and impact

To mark the International Day for Tolerance, the City of Cologne – together with the Cologne Public Prosecutor’s Office, the Cologne Police, Aidshilfe Köln e.V., rubicon e.V., Cologne Pride e.V., and other organizations within the city’s LGBTI communities – launched a powerful poster and digital campaign. The goal was clear: to increase the willingness to report incidents of anti‑queer violence and to send a strong message against queer hostility.

At the heart of the campaign

The central question was: How can we empower people not to tolerate queerphobic attacks, but to report them? And how can we reach the wider public in a way that encourages solidarity and shared responsibility?

As Allround Team GmbH, we were entrusted with conceptualizing, designing, and implementing the campaign – a task that moved us both professionally and personally. As an agency with queer leadership and a clear stance, it is deeply important to us to help shape social discourse and create visibility where it matters.

Strategy & implementation

In close coordination with all participating organizations, we developed a holistic communication concept designed to reach both those affected and potential witnesses. The campaign needed to empower, raise awareness, and provide accessible information at a low threshold. Our responsibilities included:

• Project coordination and management of all involved partners
• Concept development and creation of a reporting website, including informational materials
• Development of concise, impactful claims with a clear message
• Design of four poster motifs displayed throughout Cologne
• Coordination with print service providers and technical implementation

A particular focus was placed on a sensitive and inclusive visual language – one that avoids stigmatization and instead creates connection. The visuals were designed not only to inform, but also to resonate emotionally and inspire people to take action.

The result: visibility, dialogue, empowerment

The “Anzeigen statt Aushalten” campaign was a resounding success. The posters drew attention in public spaces, the website was actively used, and the topic sparked conversations – both within the community and far beyond. The strong support from the city and all participating organizations made one thing clear: Cologne stands for diversity and against hate.

For us as an agency, this project was more than an assignment – it was a contribution to an open and supportive city. We are proud to have been part of this campaign and look forward to taking further steps together toward a more inclusive society.